Sep 15, 2017

Mr Green Casino Launched Responsible Gaming Tool

The best online casinos are very strong on responsible gaming. They not only encourage this but also provide mechanisms to help their players gamble in a responsible manner. Players need to wager within their limits so as to minimise the risk of becoming compulsive gamblers.

Mr Green online casino has always set high benchmarks as far as responsible gambling is concerned. It has given the special name of Green Gaming to this aspect. This week it has announced the launch of its predictive Green Gaming tool. Players can use this facility to gain insight into their own risk behaviour and be prepared to stop before they enter the compulsive gambling level. At the same time, the administrator’s Mr Green online casino can use the tool's functionality to better detect when healthy players has moved into the risk zone. Per Norman, CEO of Mr Green online casino, said "It should feel safe to play at Mr Green, and Green Gaming has been a part of our business strategy since the foundation in 2007. We have high ambitions, and want to be the brand you associate with Green Gaming."

The new tool works in the following manner. It analyses the actual playing behaviour of a customer and combines it with the customer's own impression of their risk behaviours. The tool therefore gives players personalised insights and analysis about their gaming and in particular points out when they are going too fast. Players who are at increased risk levels may be asked to lower their betting limits or to step back from playing for a period of time. Mr Green will also refrain from communicating promotional messages to customers with increased risk behaviours.

The tool has been developed in cooperation with Sustainable Interaction and Sebastian Gassner. Sustainable Interaction is a Swedish company that specializes in developing digital products and diagnostic tools in the fields of responsible gaming and psychosocial health. Sebastian Gassner is an expert in responsible gaming technical development. Initially Mr Green will be implementing this tool at its online casino for UK players. Then it will move to other geographical areas and also come up with a sportsbook model. Per Norman added, “Now, we are asking our customers to put on the seat belt and set the controls. With our new tool, we will be able to better understand our customers in so many dimensions, not just in mere financial terms."

Mr Green online casino is powered by software from NetEnt and is licensed by the Government of Malta.

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